Target tops among retailers in this key area

Target Corp. leads other retailers when it comes to reaching and attracting qualified talent.



The discounter ranked the highest (at No. 26) among Fortune 500 retailers for employment branding in a study by global talent solutions com-pany WilsonHCG. Target was followed by Publix (No. 42), The Home Depot (No. 50), Walmart (No. 64), Nordstrom (No. 77) and Whole Foods Market (No. 115). No retailer cracked the top 10, which was led by Gen-eral Electric, Johnson & Johnson and AT&T.



Wilson HCG’s 2017 Top 100 Employment Brands Report is an annual evaluation and ranking of Fortune 500 companies based on how well they brand themselves to potential employees. It uses a points system that evaluates key criteria including career pages, job boards, employee re-views and candidate engagement, accolades, recruitment marketing and corporate social responsibility



"As the global talent wars continue to heat up and competition for hiring is fierce, it's critical for organizations to invest in employment branding to attract new employees," said John Wilson, CEO of WilsonHCG. "The companies that will win at attracting and retaining employees are those that build a great employment brand, and the organizations that ranked highest in our report demonstrate the type of participation, engagement and transparency that's required to stand out as a top employer in today's competitive job market."