Cloud-based platform helps toy chain streamline promotions

Mass promotions don’t cater to customer demand — or drive sales.



By adding a new platform that streamlines the entire promotional planning process, Toys “R” Us Canada is leaving behind vague promotions in favor of more targeted communications based on shopping behavior, store traffic, inventory and customer service.



The chain, a division of Toys “R” Us, is adding an enterprise marketing and promotions management platform for merchandising, creative and financial planning from Aptaris. The software-as-a-service (SaaS)-based solution streamlines the entire promotional planning process, including a multi-language support that simplifies versioning.



The software connects retailers’ teams, eliminating redundancies in manual labor, comparing forecasts with actual performance and condensing promotional planning. With improved data integrity, Toys “R” Us, Canada will have more time and information to further refine their competitive advantage.