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Online fashion retailer launches limited-edition beauty collections
Rue La La is bolstering its beauty sales by jumping into the beauty box category. The online apparel retailer is partnering with Conde Nast's Allure magazine to get the hottest beauty merchandise into shoppers’ hands. The team collaborated to create a series of one-of-a-kind boxes filled with products hand-selected by Allure's beauty experts and Rue La La's beauty buyers.

