Rue La La is bolstering its beauty sales by jumping into the beauty box category.
The online apparel retailer is partnering with Conde Nast's Allure magazine to get the hottest beauty merchandise into shoppers’ hands. The team collaborated to create a series of one-of-a-kind boxes filled with products hand-selected by Allure's beauty experts and Rue La La's beauty buyers.
The first box, which features 13 summer beauty essentials, is comprised of makeup, nail lacquer, dry shampoo and moisturizer, among other items, in a mix of travel and full sizes. The goal is to bring the finest items on the market — with selections across the beauty category — straight to consumers, according to the retailer.
"Beauty is one of the fastest-growing categories for Rue La La," said Jeff Steeves, senior VP marketing, Rue La La. "Our members expect the hottest, newest and best product on the market — so connecting with Allure to curate these boxes is invaluable and the perfect way to give our members exactly what they crave.”
The co-branded series consists of three boxes. The series will kick off with the summer box. The next will feature top picks for fall beauty, and another will launch for the holiday season, according to the retailer.