TECHNOLOGY

Consumer reliance on mobility throughout their shopping journey presents a huge opportunity for retailers to engage shoppers.    This is according to “Mobile Shopping: User Acquisition Trends and Benchmarks 2017,” a report from mobile app marketing provider Liftoff. The study analyzed 26.9 billion ad impressions across 4.8 million app installs between April 2016 and April 2017.  

Merchants may be losing out on potential e-commerce sales due to shoppers’ concerns over the security of their information in the digital world.  

Apparel is at a tipping point. E-commerce currently accounts for 17%-20% of total apparel sales in the U.S. Historically, when e-commerce surpasses the 20% threshold of a retail category Amazon comes in and makes a big wave, because Amazon is the main beneficiary of e-commerce capturing half of all growth in online retail. We’ve witnessed it time and time again in both media and electronics, and now it’s happening in apparel.  

Physical stores still have some key benefits over online retail.  

Reading business news and talking to retailers, I often hear about marketers’ disappointment in not reaching their email marketing goals. It’s become a real issue that they try to solve by sending more appealing emails with better offers more often. But still, it’s an uphill battle. Why? Because retailers aren’t really missing goals with email; the truth is that you can’t look at email as a stand-alone agent any longer.   Today’s Elusive Shopper

Fast-growing mattress retailer Casper has closed on a new round of funding — with help from Target Corp.   

Not only is user-generated content (UCG) the go-to source for 90% of shoppers making a purchase — it outranks all other forms of marketing.   This is according to “Hearing the Voice of the Consumer: UCG and the Commerce Experience,” a report from TurnTo and executed by Ipsos. the report represents responses from more than 1,000 U.S. shoppers who made an online purchase in the past 12 months.  

No visit to the University of Oregon is complete without a stop at The Duck Store.    The Duck Store opened its doors on the University of Oregon campus in 1920. (The Oregon Duck is the mascot of the University of Oregon's Ducks athletic program). It has since grown into a 13-store fleet, with outposts at sporting venues and malls. It also operates an online store that can be accessed via laptop or mobile devices. In fact, half of its Web traf-fic comes from smartphones and tablets.