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Electronics e-tailer expands global reach


Newegg is making a push to reach even more customers.

The tech-focused retailer is extending its online global reach to dozens of countries in key parts of Asia Pacific, Europe, Latin America and the Middle East. Newegg’s expansion plan will ultimately help the retailer reach customers in a total of 50 countries, according to the company.

Newegg’s global expansion plan will begin as a beta test that will continually add local sellers. It will expand its breadth as country-specific merchandise selection adjusts to local demand. The plan was announced during Newegg Seller Day — an event that educates aspiring e-commerce sellers about how to sell cross-border.

International customers will be identified via their IP addresses and will be automatically directed to the appropriate country-specific Newegg storefront. A pull-down menu also gives customers the option of self-selecting their country of choice.

Country-specific sites will remain in English during the beta phase, however Newegg’s international customers will have access to native-language customer support. Telephone support will be available in 10 languages, and the company plans to expand multi-lingual support based on customer needs.

Foreign language chat support will also be available in a subset of these languages. Customers will also be able to transfer directly to telephone support when a particular language is not offered via Newegg’s chat support platform, according to the retailer.

Newegg’s sellers will also benefit from the company’s increasing international reach, as they gain access to new customers around the world. The e-retailer also has a portfolio of services that will enable sellers to operate internationally, including shipping and customer service options wherever Newegg operates.

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