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The ‘supermarket of the future’ makes its debut — in Italy
Coop Italia, Italy’s largest supermarket chain, is looking to reinvent the customer experience in grocery shopping. In collaboration with Accenture, the retailer has opened a flagship in Milan that merges the physical and digital to recreate the atmosphere of local open-air markets. Billed as the “supermarket of the future,” the store uses innovative digital solutions that provide product information, improve store navigation and engage customers.