Gen Z twice as likely to use this promotional media formatA new survey reveals Gen Z consumers say they use one type of promotional media almost twice as much as other generations. Walmart expands digital marketing efforts on TikTok, RobloxWalmart Inc. is promoting romance novels on TikTok and enhancing its Roblox offering with augmented reality. Toys “R” Us creates history-making promotional film with generative AI Toys “R” Us is in a first with its new brand film. Walmart hosting its biggest savings event ever — in July Walmart Inc. will run its fourth major sales event of the year, and largest promotion in its history, next month. Shoppable content – the new omnichannel commerce frontier Retailers are finding new ways to make a broader range of omnichannel content into points of consumer purchase. Amazon in AI partnership to help brands measure ad performance Amazon is collaborating with an artificial intelligence-enabled market insight platform to measure the sales impact of ads across multiple retailers. Seasonal membership promotion returns to DoorDash It’s time once again for the "Summer of DashPass" at DoorDash. Consumers' preferences towards holiday promotions include... Advertising is a key part of retailers’ holiday promotions, but consumers have several preferences about how and when they receive them. Utah grocer Harmons obtains real-time enterprise insights with AI A Utah-based upscale supermarket chain is leveraging a cloud-based analytics platform to integrate and analyze all data across sales, operations and marketing. Gopuff, Tom Brady launch strategic partnership Gopuff is partnering with one of football’s greatest players to help grow the brand. First Previous 11 12 13 14 15 Next Last