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06/02/2021

Target primes itself for ‘Deal Days’ sales extravaganza

Dan Berthiaume
Senior Editor, Technology
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Target is launching a major online promotion that starts one day earlier than Amazon Prime Day.

Hours after Amazon publicly confirmed the 2021 edition of its annual Prime Day sales event will be held June 21-22, Target revealed its “Target Deal Days” digital sale takes place this year Sunday, June 20 – Tuesday, June 22.  

Unlike Prime Day, Target does not require membership in any type of paid loyalty program to participate (although consumers can register for a free 30-day trial Prime membership to shop Prime Day deals). Target will offer discounts across its entire product assortment, including food and beverage for the first time. In addition, Target will offer an early 5% discount on digital gift cards from June 16-19.

All Deal Days purchases will be eligible for in-store and curbside pickup, as well as same-day delivery. 

Target did not offer specific metrics about its sales performance during its October 2020 Deal Days promotion (Amazon also does not typically release complete Prime Day results). However, according to the discount giant, sales grew by more than 2.5 times compared to its 2019 Deal Days event, with customers saving millions of dollars on purchases.

“Target Deal Days is bigger and better than ever for all guests, with more days and ways to save, including food and beverage deals this year,” said Christina Hennington, executive VP and chief growth officer, Target. “Our industry-leading, safe and easy fulfillment options deliver same-day joy — with no waiting or membership fee required.”