Target launches back-to-school personalization initiative — in-store and online
Target Corp. is giving returning students the chance to customize their school gear — in-store and online.
Through Sunday, Sept. 8, the discount giant has set up “personalization stations” in most stores and on its e-commerce site. Customers can select the items they want to personalize, such as backpacks, lunchboxes and water bottles, and then browse as assortment of pins, patches and other customization options, priced from $2 and up for each.
In addition, on Saturday, Aug. 3, Target is hosting a special event in its stores nationwide featuring a “build your own” station where students can personalize their items in-store with pins and patches and will also receive free decals.
College Students
The retailer is also offering personalization and other promotions specifically aimed at back-to-college shoppers. On Friday, Sep. 6 (the Friday before many colleges’ big football games), Target will host personalization events in some of the biggest college football towns, including the locations of major campuses in Alabama, Michigan and Florida.
At these events, customers will be able to design their own game-day outfits, play interactive games, consume tailgate snacks and purchase exclusive themed items from the Target up&up private label assortment. Target will also host college-themed events in nearly 100 stores close to college campuses with features such as university fight songs and photo booths.
[READ MORE: Target relaunches, expands one of its most popular owned brands]
The retailer is also teaming up with Pinterest on Target.com to provide college-inspired content, featuring dorm room essentials as well as back-to-college apparel and accessories.
"At Target, we’re passionate about creating memorable experiences for students and their families as they celebrate big milestones and everyday moments," said Cara Sylvester, executive VP and chief guest experience officer. "We know creativity and originality are important to our guests, especially when it comes to back-to-school shopping. That’s why we’re introducing Personalization Stations — to give students of all ages the freedom to showcase their personality and design unique items that reflect their style, all while delivering unbeatable value."
Target kicked off its back-to-school and back-to-college sales campaign in early July with price reductions on thousands of items and special offers for teachers and members of its Target Circle loyalty program.
Minneapolis-based Target Corporation operates nearly 2,000 stores and the Target.com e-commerce site.
