Target to hold its first-ever denim ‘take back’ event
Target Corp. is giving consumers to chance to give their old items a new life and keep used denim out of landfills.
Just in time for back-to-school shopping, the discounter will hold its first chain-wide denim “take back" event from Aug. 4-10. Consumers can bring up to five denim items — in any condition — to a Target store and drop them in the marked boxes for recycling. Materials from the denim will be recycled and repurposed by Target's partners.
In exchange, consumers will receive a Target Circle promo code for a 20% discount off their entire denim apparel purchase, including Target-owned brands Universal Thread, Wild Fable, Goodfellow & Co, Cat & Jack, and national brands such as Levi's. Consumers who participate in the event and have the Target Circle Card can also save an extra 5% off their denim purchase, in addition to their 20% off Target Circle offer.
Target said its denim recycling event responds to growing consumer interest in products and programs that help reduce waste and furthers its commitment to creating and curating inclusive, sustainable brands and experiences.
The event builds on the success of Target’s popular car seat trade-in program, which has recycled 2.6 million car seats and 39.7 million pounds of materials since it launched in 2016. Consumers who trade in their old car seats receive a 20% off discount on a new car seat, car seat base, travel system, stroller or select baby home gear.
Materials from the old car seats are recycled by Target’s partners to create new products such as pallets, plastic buckets and construction materials such as steel beams and carpet padding.
"Our new Denim Take Back Event is an easy way for families to give their used denim a new life," said Gena Fox, Target's senior VP of merchandising for apparel and accessories. "With back-to-school and college shopping top of mind for families, we're offering this 20% off Target Circle deal to make it even more affordable for our guests to refresh their denim wardrobes, while also doing our part to reduce waste and keep used denim out of landfills."
