Schnuck Markets consolidates enterprise data reporting
Schnuck Markets Inc. is obtaining a unified, real-time view of omnichannel operations.
The regional Midwest grocery chain is leveraging the Domo AI and data products solution as its enterprise reporting platform in an effort to eliminate fragmented, siloed data. As a result, Schnucks is now obtaining real-time, actionable insights from its stores, warehouses, vendors, and internal departments.
Operating 113 stores throughout the Midwest, Schnucks had faced significant challenges in consolidating disparate data. The grocer had manually created reports through spreadsheets and printouts, which it says often led to misaligned teams and conflicting data interpretations.
Utilizing Domo technology, Schnucks has been able aggregate and visualize data from its HR, finance, marketing, operations, merchandising, and supply chain departments into one centralized platform.
Schnucks can now equip everyone in the organization with real-time key performance indicators tailored to their roles. Store managers use Domo to optimize staffing, production, and customer service, while corporate executives deploy the solution to track strategic progress across multiple states.
“We no longer ask ‘What were my sales yesterday?’ but focus on ‘What do I need to do moving forward to improve the customer experience?’,” said Colin Lloyd, director of business analytics at Schnucks.
Schnucks leveraged Domo’s low-code app development solution to create interactive dashboards that deliver a comprehensive, visual view of company-wide KPIs. In addition, marketing and merchandising teams can now see real-time sales data in Domo to evaluate promotion effectiveness 15 minutes after launch, enabling agile responses.
The retailer also recently began deploying Logile fresh item management solutions to modernize its fresh food operations. Schnucks seeks to optimize forecasting, standardize recipe management and automate compliance tracking leveraging Logile technology.
"Schnucks demonstrates how critical it is for retailers to break down data silos and enable all teammates with insights to drive smarter, faster decisions," said Mark Boothe, chief marketing officer at Domo. "Domo and Schnucks are a perfect pair; we’re thrilled to support their mission to nourish people’s lives by putting data at the heart of every decision and ensuring the best customer experience."
Schnucks is preparing to integrate the Domo solution to deliver AI-based insights to frontline employees in real time.
[READ MORE: Schnucks expands flexible mobile scheduling for employees]
Founded in St. Louis in 1939, Schnucks operates 113 stores, serving customers in Missouri, Illinois and Indiana.
