SAP America delivers value to the customer
In addition, retailers will be able to perform multi-brand loyalty management and share loyalty programs with CPG partners while centralizing loyalty efforts across regions and markets to combine brand programs for enhanced market share.
The solution will also offer a single place for omnichannel promotion planning with real-time omnichannel redemption, digital payment and gifting capabilities for customers. Quantifiable metrics will track promotion performance while linking to financial systems to enable measurement of ROI and settlements with their member and partner brands.
And in the first half of 2025, SAP America will make a shopping assistant AI agent generally available. Delivered with the SAP CX AI Toolkit, this intelligent and autonomous agent will prompt shoppers through a series of questions to help them find the right product. An API-first design will enable the agent to be integrated into any e-commerce storefront.
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"SAP is committed to offering advanced technologies to further empower retailers," Howell said. "The deployment of an AI-powered shopping assistant within the Commerce Cloud solution and the introduction of a customer loyalty program management toolkit in 2025 exemplify SAP's dedication to enhancing the customer experience.
"By reducing the distance between customers and data, SAP's modular yet integrated approach ensures that retailers can meet consumer expectations profitably and efficiently," concluded Howell.