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Amazon expands SAP partnership with generative AI initiative

artificial intelligence
AWS is in an AI partnership with SAP.

The Amazon Web Services (AWS) hosted cloud services subsidiary of Amazon is collaborating with SAP to integrate generative AI into the retail enterprise.

AWS is expanding an existing partnership with SAP to make it easier for companies to adopt the cloud-based RISE with SAP ERP solution on the AWS platform and to embed generative AI into their business-critical applications.

The generative AI hub in SAP AI core infrastructure provides customers with secure access to a range of large language models (LLMs) that can easily be integrated into SAP business applications. With the integration of generative AI models from Amazon Bedrock, a fully managed generative AI service from AWS, SAP customers will have access to LLMs and other foundation models (FMs) to build applications customized with their own data. 

AWS and SAP plan to expand the use of Bedrock capabilities in the generative AI hub to further enable embedded AI functionality within SAP’s portfolio of cloud solutions and applications. This includes additional use cases across finance and product lifecycle management.

Amazon companies, including Twitch,, and Zoox Inc., already use SAP software on AWS to support their operations. And now Amazon’s Project Kuiper satellite broadband network is deploying RISE with SAP to support its supply chain and manufacturing operations.

Amazon continues pledging resources to support the development of artificial intelligence. Other recent moves include a $4 billon investment into generative AI developer Anthropic (which is an established Amazon AI partner), as well as entering a new $25 million research partnership with the University of Washington, the University of Tsukuba in Japan, and leading generative AI platform Nvidia.

In addition, during 2024 Amazon and Nvidia have been expanding their joint efforts to develop generative AI solutions.

"AWS was the first cloud provider certified to support the SAP portfolio and today, thousands of enterprise companies run SAP solutions on AWS to get the most out of their mission-critical applications," said Matt Garman, incoming CEO at AWS. "Now, AWS and SAP are making it faster and easier for companies to apply generative AI to their core business data to become more efficient, responsive, and sustainable."

"Partnerships like this collaboration with AWS are critical as we embed generative AI solutions across our ERP applications so that customers can drive innovation at an accelerated pace," said Christian Klein, CEO, SAP SE. "In addition to delivering modern cloud ERP to our joint customers, we are excited to support Amazon on its own transformation journey."

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