How brands are falling behind in customer engagementA new study from SAP Emarsys indicates many brands are not using advanced consumer engagement strategies as shopper brand loyalty is declining. SAP America delivers value to the customerSAP America’s vision for its retail offerings centers around enhancing operational efficiency and customer engagement through innovative, integrated solutions. Puma personalizes customer experience across touchpoints with AI A global athletic apparel and footwear brand is leveraging artificial intelligence to engage customers via any channel they shop.
