Saks teams up with entertainment giant for the holidays
Saks Fifth Avenue’s Manhattan flagship is getting “frozen” this holiday season — inside and out.
The themed holiday windows of the iconic store on Fifth Avenue will be inspired by Disney’s upcoming and highly anticipated "Frozen 2" movie. Saks’ collaboration with the entertainment company also includes exclusive products and an in-store experience.
The center six windows of the Fifth Avenue flagship will showcase scenes from the film, with displays depicting Elsa and Anna's journey to discover truths about their past while encountering the four spirits of nature. Familiar characters Olaf, Kristoff, and Sven will also appear in the vignettes.
Inside the store, Saks is offering an “enchanted forest experience” designed to transport visitors to the world of "Frozen 2.” Located on the ninth floor, the activation will run from November 26 through December 24. Tickets are $5 each (plus taxes and fees). Saks will donate $5 from the sale of each ticket to New York-Presbyterian Phyllis and David Komansky Children's Hospital.
Saks will debut its holiday windows on Monday, November 25, with a holiday show in the middle of Fifth Avenue. The production will feature Broadway star Idina Menzel (voice of Elsa in “Frozen”) and also include a 10-story-tall theatrical light show and entertainment from a 50-person choir, along with Disney entertainers. The event will be live-streamed on Saks.com/Holiday and Disney.com.
"The holiday season is an important moment for Saks and gives us an opportunity to stretch our imagination," said Marc Metrick, president of Saks Fifth Avenue. "Each year we look for ways to entertain our customers and connect on an emotional level through meaningful experiences. Our collaboration with Disney is the perfect way to capture the joy of this time of year and we look forward to bringing this one-of-a-kind concept to all stores across the country and our digital platforms."
Currently, "Frozen 2"-inspired fashion, accessories and gift items are available at all U.S. Saks stores and on Saks.com. Exclusive to Saks are "Frozen 2" limited-edition Elsa and Anna dolls that are designed by Disney store artists.