QVC celebrates ‘Christmas in July’ with Lance Bass, Danielle Fishel
QVC is appointing two celebrity “co-cheer officers” to help promote its annual summer holiday sales promotion.
The social commerce platform has tapped director, actor and haircare entrepreneur Danielle Fishel and singer, actor, producer and writer Lance Bass as co-chief cheer officers for its 39th annual Christmas in July sales extravaganza.
Through Friday, July 31, QVC is offering hundreds of specially priced items across categories including holiday décor, gourmet food, beauty, fashion, and toys. As part of the event, a special Christmas in July portal hosted on QVC's free TV streaming service, QVC+ and HSN+, will offer seasonal content and special streaming deals.
In addition, designer Presley Price, style expert Kim Gravel and designer, creator and content influencer Janine Graff will serve as “merrymakers” who share exclusive content, curated gift ideas and decorating inspiration.
With QVC's extended holiday return policy, eligible Christmas in July purchases can be returned through Jan. 31, 2027. The retailer is hosting its annual early holiday promotion on the heels of celebrating 40 years since it debuted on television with an eight-hour TikTok Shop "Super Brand Day" event from New York City in June 2026.
[READ MORE: QVC to celebrate 40th anniversary with eight-hour TikTok live shopping event]
The day featured celebrities, creators, QVC hosts and leading brands across a full day of livestream shopping, product storytelling, and event-only deals.
"Christmas in July has become one of QVC's most beloved traditions over the decades because it brings together the excitement of discovering new products, celebrating the holiday season and connecting with people in meaningful ways – and this year, we wanted to make it bigger than ever before," said Rosalia Bucaro Polizzi, chief merchandising officer at QVC. "Danielle Fishel and Lance Bass bring genuine star power and authentic joy to this celebration, and together with our incredible merrymakers, they're giving shoppers the best gift of all: getting ahead of the holidays while the pressure is still off. That's what QVC has always been about and continues to deliver on – making discovery joyful, creating memorable moments and making people's lives a little easier along the way."
The full Christmas in July assortment is available on the QVC channel, website and app, as well as the QVC+ and HSN+ streaming apps and on QVC storefronts on social media platforms including TikTok and Instagram.
