QVC and HSN launch live TV streaming sales on Philo
The QVC and HSN video commerce platforms continue expanding to new customer touchpoints.
QVC and HSN parent company QVC Group Inc. is rolling out the QVC and HSN linear channels on Philo, a live TV streaming service with approximately 1.3 million paid subscribers. QVC and HSN are the first and only livestream shopping channels on the service.
QVC and HSN will be available on Philo's core subscription-based service as well as through its standalone free channel offering on Amazon Live’s FAST Channels. The brands will offer Philo customers nearly 40 hours a day of live shoppable entertainment across both channels, featuring premier brands and new products presented by celebrities, influencers and other personalities, including shows such as QVC's "In the Kitchen with David" and HSN's "Gotta See G with Giuliana Rancic."
"With the launch of QVC and HSN, we are bringing Philo's viewers two distinct live shopping experiences, each highly entertaining and engaging in its own way, with its own products, programming and personalities," said David Apostolico, senior VP, chief distribution officer, QVC Group. "We look forward to welcoming new and existing customers to QVC and HSN via Philo, while providing yet another way to reach our fans wherever they are shopping."
This launch reflects QVC Group's strategic initiative to drive live shopping content to everywhere customers are spending their time. The company, which officially changed its name to QVC Group from Qurate Retail in February 2025, in November 2024 announced plans to rebrand as part of a new growth strategy to focus more on social media and live streaming to engage customers.
It has set a goal to achieve $1.5 billion-plus run-rate revenue from streaming and social within three years. QVC has also partnered with a number of other streaming and smart TV services and recently launched the first round-the-clock live social shopping experience with TikTok Shop.
[READ MORE: QVC Group to host 24/7 live shopping streams on TikTok]
"As leaders in video commerce, QVC and HSN are natural fits with the entertainment, reality, celebrity-driven, and lifestyle content Philo users already love. We are happy to work with QVC and HSN to bring unique shoppable programming to our platform and viewers for the first time," said Adam Salmons, head of content and business development, Philo.
QVC Group's portfolio of brands includes QVC, HSN, Garnet Hill, Grandin Road, Ballard Designs, and Frontgate.
