QVC, HSN launch on Amazon streaming service
The QVC and HSN video commerce platforms continue expanding to new customer touchpoints.
Multiplatform video commerce provider Qurate Retail Inc. is making the linear channels of its QVC and HSN banners available on the Amazon Freevee streaming video service. QVC and HSN are the first and only livestream shopping channels on Amazon Freevee. The two Qurate channels will offer Freevee customers approximately 40 hours a day of live video commerce programming across both channels,
In addition to QVC and HSN, Qurate Retail Group will also launch The Big Dish, its first free ad-supported (FAST) channel, on Amazon Freevee. The Big Dish currently features a mix of pre-recorded culinary programming from QVC and QVC2.
During summer 2023, The Big Dish will expand to also feature HSN culinary content and original culinary shows from the QVC+ and HSN+ streaming app. While QVC's and HSN's linear channels already exist on multiple FAST services, The Big Dish is Qurate Retail's first foray into an ad-supported channel with a narrow focus on a specific interest area, which is the most popular channel format on FAST.
"By launching our QVC and HSN linear channels on Freevee, we're bringing these viewers two distinct entertaining and engaging live shopping experiences," said David Apostolico, senior VP platform strategy, development & distribution, vCommerce ventures at Qurate Retail Group. "The Big Dish adds a more focused video shopping experience for culinary fans and foodies. We look forward to welcoming new and existing customers into our content and shopping experiences on Freevee."
QVC and HSN branch into new streaming platforms
This new partnership aligns with Qurate Retail’s Project Athens transformation strategy, announced in June 2022, to optimize its brand portfolio. As part of this strategy, Quarate Retail recently launched its interactive streaming shopping service for its QVC and HSN banners on Vizio Smart TVs.
This follows the September 2022 rollout of the two video commerce retailers on Samsung Smart TVs, among other smart TV platforms. And in June 2022, Qurate Retail also launched a web version of its interactive streaming shopping service for its QVC and HSN banners.
In.addition, the company has recently launched QVC as the first livestream shopping channel on FuboTV, and also offers its QVC and HSN linear channels on the Redbox Free Live TV streaming app.