Martha Stewart expands partnership with QVC
Martha Stewart is launching several new collections with live social shopping platform QVC.
The lifestyle icon, who is a longtime promotional partner with QVC and a member of its “Q50” public ambassador team, and global brand management company Marquee Brands are introducing new product assortments available for purchase via QVC.
These include a Martha Stewart gardening collection, as well as new culinary items including food and wine that is exclusive to QVC and spring cookware, all debuting Wednesday, March 12.
A signature apparel line debuting Monday, March 31 includes jeans, blouses, jackets and other attire. Later this spring, Martha Stewart Brands will return with new collections in textiles and décor featuring bedding, lights, lanterns, wreaths and other outdoor living pieces.
Additional product drops will follow throughout the year.
"Martha has been a beloved member of the QVC family for many years, as well as one of our Q50 ambassadors which we introduced last year. We are thrilled that she is continuing to grow her brand with us by bringing new collections to our customers," said Mara Sirhal, chief merchandising officer, QVC. "QVC is a shopping destination for women 50-plus and we are proud to have someone who is living their age of possibility inspire our customers to live more beautifully in all aspects of their lives."
Stewart has established promotional partnerships with a growing roster of retailers including Amazon, JCPenney, and Tractor Supply Company.
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"I have always had a wonderful relationship with QVC where I am able to teach and inspire through stories and products," said Martha Stewart. "Each of these new collections reflect my passions and personal style. I am excited to bring these new offerings to the QVC customer and inspire them with beautiful, useful and well-made products."
Based in West Chester, Pa., and founded in 1986, QVC has retail operations in the U.S., the U.K., Germany, Japan and Italy. Worldwide, QVC reaches more than 200 million homes via 13 TV channels, which are available on cable/satellite TV, free over-the-air TV, and FAST and other digital livestreaming TV. The retailer also reaches customers via its QVC+ and HSN+ streaming experience, Facebook, Instagram, TikTok, YouTube, Pinterest, websites and mobile apps.
Marquee Brands has an extensive portfolio of brands including Martha Stewart, The BCBG Group, Ben Sherman, Dakine, Sur La Table, Body Glove, Emeril Lagasse, Motherhood Maternity, A Pea in a Pod and Bruno Magli.
