Amazon enables direct sales via TikTok, PinterestAmazon is partnering with two leading social media platforms to expand the reach of its e-commerce offering. Shoppable content – the new omnichannel commerce frontierRetailers are finding new ways to make a broader range of omnichannel content into points of consumer purchase. Pinterest enters new social commerce partnership Pinterest is opening its platform to users of a third-party social commerce solution. Pinterest partners for its first-ever ‘shoppable’ print magazine Pinterest has made the move to print — at least for one issue.