Pinterest partners for its first-ever ‘shoppable’ print magazine
Pinterest has made the move to print — for one issue.
In a first-of-its-kind collaboration with Pinterest, Real Simple magazine has launched its first-ever shoppable issue with a "Best & Brightest" theme that spotlights more than 120 products Each section of the magazine features QR codes that link to corresponding Pinterest boards, where users can instantly buy the products seen in the pages. Nearly every page in the issue is shoppable.
The Best & Brightest" issue launches on RealSimple.com and on Pinterest's exclusive shoppable board on May 15, and in Real Simple’s June issue, available on newsstands on May 17.
"We've collaborated closely with Real Simple in the past year as a trusted resource for Pinterest's half a billion users who are actively seeking inspiring content each month, often driving purchases," said Malik Ducard, chief content officer at Pinterest. "We could think of no better issue than 'Best and Brightest' to offer a new and elevated shopping experience that makes it easy to buy exactly what you see in Real Simple’s pages directly on Pinterest."
Throughout the June issue, readers can hover their phone's camera over QR codes, which will take them to a curated Pinterest board that brings the pages of the magazine to life in an e-commerce experience. From there, readers can explore over 120 products and click to retailer pages to make a purchase.
Over half of people come to Pinterest with the intent to shop because it is a personalized space where people can visualize their future and discover ideas that feel hand-picked just for them, according to Pinterest internal data. With that in mind, the new Pinterest boards created with Real Simple are organized by corresponding sections of the magazine, so readers can seamlessly navigate from page to purchase.
The boards feature many of the same visually striking images that are seen throughout the magazine for an elevated buying experience that mirrors the issue. Using Pinterest, readers can follow the board or Pin items to their own boards, so they can come back and purchase featured items later as they continue to read the magazine.
"Consumers trust Real Simple to, among other things, help cut through the clutter and find the best products in every category, and we're thrilled to team up with Pinterest to help our readers get tried-and-true products into readers' homes," said Lauren Iannotti, editor in chief, Real Simple.
To further invest in its relationship with publishers, Pinterest introduced last year the Red Standard program, which is designed to reward top performing and engaged publishers with many incentives including funds to boost sponsored Pins and offset distribution costs. Real Simple has been a participating partner in this program which generated well over 130 million impressions on the platform last year.
Pinterest launched in 2010 and has over half a billion monthly active users worldwide.