Old Navy is turning Black Friday into ‘Big Friday’ and giving store shoppers and employees the day off on Thanksgiving.
The specialty apparel chain is joining a host of other retailers including Walmart, Best Buy, Target, and Dick’s Sporting Goods in shuttering stores for Thanksgiving (Nov. 26). However, customers will be able to shop online on Thanksgiving using curbside pickup or BOPIS capabilities, with orders ready as early as 6 a.m. on Black Friday (Nov. 27).
Old Navy will also provide extended brick-and-mortar shopping hours around Black Friday and Cyber Weekend. On Wed., Nov. 25, Old Navy stores will be open at 8 a.m. and close at 10 p.m. On Black Friday, Nov. 27, Old Navy stores will open at 12 a.m. and remain open until 11 p.m.
The retailer is also following the increasingly popular trend of extending the duration of its Black Friday promotion into an event it calls “Big Friday.” Other retailers starting Black Friday early include Target, Walmart, Amazon, and J.C. Penney.
During a Pre-Big Friday sale from Thursday, Nov. 19 through Sunday, Nov. 22, customers will receive 40% off everything in-store. From Monday, Nov. 23 through Friday, Nov. 27, the five-day Big Friday Sale will offer customers 50% off everything in-store (exclusions apply).
On the digital side, Old Navy’s Cyber Sales kick off Thursday, Nov. 19 through Sunday, Nov. 22, with 40% off everything online. The online discount will increase to 50% off everything from Monday, Nov. 23 through Monday, Nov. 30.
Old Navy cardmembers will receive holiday perks including early access to the Big Friday Sale, with 50% off their purchase from Friday, Nov. 13 through Monday, Nov. 16, when using their Old Navy credit card in-store and online. A second Big Friday pre-sale for cardmembers will run Thursday, Nov. 19 through Sunday, Nov. 22, offering 50% everything in-store and online.
A division of San Francisco-based Gap Inc., Old Navy operates more than 1,200 stores around the world.