Target Corp. is offering its biggest holiday deals earlier than ever and joining a chief rival in shuttering stores Thanksgiving Day.
Starting in October and continuing throughout the holiday season, Target will offer its lowest prices of the year on items in stores and online. The retailer’s holiday plans also include keeping stores closed on Thanksgiving Day – Thursday, Nov. 26. This follows Walmart’s recent announcement that its stores will be closed for Thanksgiving.
Target’s holiday moves also include making 20,000 new products, including fresh and frozen groceries, available via order pickup, drive-up, and same-day delivery with Shipt. The retailer initially announced plans to make online fresh and frozen grocery orders available for in-store and curbside pickup at 1,500 stores in time for the holidays in June.
“The investments we’ve made in our business and our incredible team have enabled us to move with flexibility and speed to meet guests’ changing needs during this global pandemic,” said Target CEO Brian Cornell. “This year more than ever, a joyful holiday will be inseparable from a safe one, and we’re continuing to adjust our plans to deliver ease, value and the joy of the season in a way that only Target can.”