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Best Buy launches back-to-school campaign with mobile shopping app ShopSavvy
New York City -- Best Buy has launched the first campaign under the new partnership between mobile shopping application ShopSavvy and vertical ad network Longboard Media.
The campaign features targeted and location-based feature offers, local store inventory and branding content delivered when ShopSavvy users scan relevant products with their smartphones at Best Buy locations.
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Image is everything
NEW YORK— Target, Kohl's and JCPenney ranked highest among discounters in consumer perception in the first half of 2011, according to YouGov BrandIndex. The company interviews 5,000 people each weekday from a representative U.S. population sample, more than 1.2 million interviews per year.
Here is YouGov’s Retail Buzz scores for discounters in the first half of 2011:
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Target (33.9)
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Kohl's (29.5)
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J.C. Penney (23.9)
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