Rachel Roy line comes to Macy's

NEW YORK Jones Apparel Group announced the launch of its Rachel Roy diffusion brand exclusively through Macy's.

Terry Lundgren, chairman, president and CEO of Macy's Inc., said, "Rachel's design sensibility is very appealing to our fashion customer who insists on great value and a perfect complement to the existing stable of high-profile designer brands available exclusively at Macy's. This new collection is another move in our continued effort to differentiate our assortments with the best, most desired brands on the market, giving customers another powerful reason to choose Macy's."

The Rachel Roy line will retail from $59 to $299 for sportswear, $79 to $199 for footwear, $40 to $195 for jewelry and $69 to $109 for handbags.

Founder and artistic director, Rachel Roy, said, "Accessible fashion has always been a passion of mine. Every woman should have the opportunity to express herself through style. Being able to design a contemporary product line that truly reflects a sense of individuality is a great honor. Macy's has been an embracing partner in helping us launch this redefinition of a new lifestyle collection."