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RadioShack selects creative agency

4/16/2009

Fort Worth, Texas RadioShack Corp. announced that it has selected Butler, Shine, Stern and Partners as its creative advertising agency of record.

BSSP's scope of work will include strategic and account planning and creative development across all channels, including digital and new media. RadioShack reported total advertising expenses of $214.5 million for the fiscal year ended Dec. 31, 2008.

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