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Darrell Johnson named Heineken USA senior director of regional marketing
WHITE PLAINS, N.Y. — Heineken USA has appointed a new senior director of regional marketing.
In his new role, Darrell Johnson will work with brand marketing, trade marketing activation and the regional marketing directors to develop a strategy and process for local programming that ensures consistent execution against national brand strategy at the local level, the company said.
Johnson will report to Heineken VP trade marketing and sales strategy Kheri Tillman.
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Whole Foods touts kosher offerings
AUSTIN, Texas — Whole Foods is taking the opportunity to reach out to its Jewish consumers by reminding them that it has a number of kosher-certified items for Hannukah, which begins Dec. 20.
The retailer is touting its availability of whole organic turkeys, pumpkin puree and roasted chestnuts to latkes, matzo meal and Hanukkah gelt (chocolate coins).
Specifically Whole Foods is offering: