1-800-Flowers.com launches first Facebook store

New York City 1-800-Flowers.com is opening a retail store to let people shop for its products directly through Facebook, according to the Associated Press.

Now that it gets the majority of its orders online, the company believes mobile applications and the Facebook store a natural step. It launched an application for the BlackBerry last fall, and one for the iPhone followed shortly.

However, there are still hurdles. It's hard to find the company's fan page on Facebook, for example, unless you remember to include the hyphens and the ".com." This is something 1-800-Flowers.com said it is aware of. But to fix it, Facebook would have to tweak its search capabilities.

There are roughly 300,000 active fan pages on Facebook, for businesses ranging from Target to McDonald's, but this is the first time consumers can make a purchase from a retailer directly on the social networking site.