Walgreens hires promotional marketing agency

Deerfield, Ill. Walgreen Co. announced that Arc Worldwide, the marketing-services arm of Leo Burnett USA, has been awarded Walgreens' retail marketing business in the United States, effective immediately. Arc Worldwide will handle promotional work as Walgreens' first-ever promotional marketing agency of record, including shopper marketing.

Promotions will be designed to not only boost transactions at Walgreens stores, but increase overall traffic to the stores to entice consumers with the experiences that will keep them coming back.

"The hiring of Arc Worldwide as our dedicated promotional marketing agency of record signifies our strategic move to create a more differentiated and integrated Walgreens shopper experience," said Kim Feil, chief marketing officer, Walgreens.