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Study: Engaging consumers through social media boosts brand sales
CINCINNATI — Social media engagement between a consumer and brand drives both immediate and long-term sales increases, according to a study released Thursday by LoyaltyOne. The research constitutes a social media marketing breakthrough because it establishes the accountability link long sought by brands that have showered dollars on social media outlets while attempting to prove the return on investment to C-suite skeptics, the company stated.
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Rethinking the Middle
By Michael Dart, Todd Hooper and Jay Agarwal
Although it isn’t as sexy as luxury or as dramatic as discount, the space somewhere in between is heating up.
In fact, recent deal activity suggests that retailers that cater to both low- and high-income segments — those serving “the middle” — have tremendous potential.