News

Retailers spend months developing smart, effective strategies across their in-store, Web and mobile channels each holiday season. But social media platforms such as Facebook and Twitter can be just as powerful in getting the message out to shoppers in the days leading up to Christmas.

By Mark Putnam

Perhaps no time of year epitomizes the evolving trend of the integrated consumer buying experience more than the holiday season. Buyers are quickly realizing that rather than spending hundreds on gifts destined to be quietly returned come January 2013, the most efficient use of their money centers on gift cards and other prepaid methods that offer the recipients flexibility and choice. 

BENTONVILLE, ARK. — Sam's Club is hoping to keep its members in good spirits this holiday season, by launching a guide to help them with preparing for the home, entertaining and gift giving. In addition, Sam’s Club has enlisted an all-star squad of "Cheer Guides," national experts in decorating, entertaining and charitable giving who will inspire members with creative, fun ideas that ease the stress of the holiday season.

Energy conservation remains a key priority for retailers as several factors, including new power plant regulations, threaten to increase volatility in the electricity market. Along with being a significant cost driver, energy management advances environmental goals. Indeed, it is typically the most cost-effective activity a retailer can undertake to become more sustainable, according to Marcus Boerkei, general manager of Siemens Retail & Commercial Systems, who spoke with Chain Store Age about how retailers can reduce their energy use.

MINNEAPOLIS — Canadian freeskier Rosalind Groenewoud has become the latest athlete to represent Target.

“It is just amazing to be a part of the Target team,” said Groenewoud. “I am really lucky to partner with a brand that is so progressive. I also really admire Target’s commitment to giving, especially their focus on supporting schools. Being that I’m working toward my college degree, I appreciate the brand’s commitment to education.”

As we head into November, I find myself inundated with holiday surveys, with experts weighing in on everything from the busiest shopping days of the season to the impact of smartphones. To be honest, all of the data seem to blend together after a while, leaving me dizzy with projections and predictions.

CINCINNATI — Kroger on Wednesday announced a pair of executive appointments — Marnette Perry will assume the role of SVP strategic initiatives and operations, while Michael Ellis has been named SVP retail divisions.

By Michael Dart, Todd Hooper and Jay Agarwal

Although it isn’t as sexy as luxury or as dramatic as discount, the space somewhere in between is heating up.

In fact, recent deal activity suggests that retailers that cater to both low- and high-income segments — those serving “the middle” — have tremendous potential.