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A “Magically Delicious” cereal promotion
Five limited-edition General Mills brand products hit the cereal aisle at Target stores this week as part of limited duration promotion that features package designs from the 50’s, 60’s and 80’s.
Brands and the year of the featured packaged design include Cheerios 1956, Trix 1968, Honey Nut Cheerios 1984, Cinnamon Toast Crunch 1984 and Lucky Charms 1989. The package designs were chosen based on a national survey conducted by General Mills.
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An equal opportunity promoter
Target took it to some leading brands in its weekly ad on Sunday where it devoted a full page to a side-by-side price comparison between its Up&Up brand and leaders of their respective categories such as Clorox, Similac, Reynolds Wrap, Tums, Jergens and Nyquil. It was the second week in a row Target has promoted Up&Up in its weekly circular except last week, the brand was featured on the cover with a reminder that Up&Up offers “unbeatable prices on over 900 quality products every day.”
In the price comparison from this past week, featured brands included:
