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Helzberg Diamonds selects Information Builder’s BI platform


New York City -- Information Builders, a provider of business intelligence solutions, announced that Helzberg Diamonds has standardized on the WebFocus BI platform to provide advanced analysis and reporting capabilities to managers at 230 stores across the United States.

The fine jewelry retailer implemented the BI platform to analyze point-of-sale and other operational data, respond more quickly to market trends, and boost productivity in nearly every facet of its business. Insight from its new BI environment helps Helzberg provide additional value to customers and partners, while also increasing the size of its average sale.

"We're using our new BI system to analyze data from our network of stores, evaluate the marketplace, detect buying trends, and track promotional effectiveness," said Greg Backhus, director of data warehousing and BI for Helzberg Diamonds, North Kansas City, Mo. "By quickly responding to trends in our customers' behavior, we can more readily understand which products they want and the type of service they need. WebFocus makes us more nimble and efficient, so we adapt more quickly than the competition."

Helzberg selected Information Builders' BI software because of its support for interactive dashboards and its report distribution capabilities. The solution offers tremendous ease of use and extensive connectivity to a broad set of databases and applications including Microsoft SQL Server, JD Edwards Financials, Hyperion Essbase, and Netezza. The platform has enabled Helzberg to create dashboards, scorecards, and an automated environment that streamlines the delivery of numerous daily reports to management covering a variety of functions, including net sales, merchandise reports, and point-of-sale analytics.

Helzberg also used WebFocus to enhance its merchandising capabilities with new reporting and metrics, placing more flexibility and control into the hands of store managers. The platform allows key employees to examine product category sales and indentify trends in promotions and other store-specific information, such as individual associate performance, credit sales, and extended care plan usage.

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