News

New York - Online video viewers, compared to non-online video viewers, are more frequent patrons of quick-service restaurants (QSR). A new study from video marketing platform Videology shows that those who watch video were 60% more likely to visit QSRs after hearing about a promotion or seeing an advertisement, regardless of the medium.

Boca Raton, Fla. – Office Depot has won an Internet Advertising Competition Award (IAC) for “Best Retail Social Media Campaign” from the Web Marketing Association. The award recognizes Office Depot’s digital campaign supporting back-to-school with Office Depot’s “#Together Against Bullying” collaboration with the band One Direction.

Southfield, Mich. - The Mars Agency has rolled out an international corporate rebrand in the U.S., U.K, and Canada. The company has changed its name from Mars Advertising.

San Francisco — Mobile shopping platform ShopSavvy, has enhanced its AdOns advertising network to support iBeacon integration. The upgrade allows ShopSavvy AdOns partners to run more targeted in-store contextual ads.  

Modell’s Sporting Goods has hired Deborah Fine to fill a newly created role on its executive leadership team, chief commercial officer. Among other duties, Fine will head up the retailer’s digital strategy, transforming Modell’s into an omnichannel retailer.

Shoe Carnival is collaborating with Lifetime’s “Devious Maids” to further promote the company’s first national, integrated advertising campaign. The advertising campaign coincides with the season two premiere of the series, which will debut Sunday, April 20, at 10 p.m. EDT/PDT.

The 2014 spring Goodwill Sale, a cause-marketing partnership between The Bon-Ton Stores and Goodwill Industries International, collected more than 2.5 million pounds of clothing and textiles to benefit Goodwill's job training and employment services.

Macy’s is preparing to bring back its American Icons campaign in May. Now in its second year, the initiative will kick off with a variety of family events inspired by America’s favorite pastimes, designer fashions, all-star talent and a give-back program to benefit those who have served the country.

Sears Holdings has tapped Arun Arora as SVP and president, Home Services, in which role he will take charge of the business unit's In-Home Repair Services, Service Contracts, Carry-In Repair, Sears Home Improvement Services, Parts Direct, Commercial Sales and Sears Franchise Businesses.

Office Depot has won an Internet Advertising Competition Award (IAC) for “Best Retail Social Media Campaign” from the Web Marketing Association.

The award recognizes Office Depot’s innovative digital campaign supporting back-to-school with Office Depot’s “#Together Against Bullying” collaboration with the band One Direction.