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Four In-Store Trends Marketers Can’t Ignore in 2015
By Gary Lee, InReality As 2014 comes to a close, one thing is clear—traditional retailing is under fire. Consumers, not brands or retailers, now hold the reigns of power. And, to survive, marketers in brick-and-mortar must take a fresh approach to physical retailing, and carve out a unique value proposition for the in-store experience, one worthy of the consumer’s precious time.
