News

Stores that double as classrooms, sensory-rich environments and a rental versus a buy retail model. These are three of the five trends that shopping center developer Westfield believes will shape the future of retailing.

The trends are highlighted in a new report from Westfield, "How We Shop Now: What's Next?," for which the developer interviewed 13,000 shoppers across the United States and United Kingdom along with leading industry experts and trend-spotters.

The five key trends are:

Pitney Bowes isn’t the first name that comes to mind when thinking of e-commerce, but the global technology company is out to change that perception by doing something for the first time in two decades.

Columbus, Ohio -- Casto announced that it has been selected by Edwards Communities Development Company to lease the retail component of The Highline at Nine, Edwards new mixed-use project located in Columbus, Ohio.

The retail development is scheduled for completion in the summer of 2017. Located on the doorstep of The Ohio State University’s South Campus and the northern edge of the Short North Arts District, The Highline at Nine will include approximately 22,000 sq. ft. of prime retail and restaurant space along with 480 student housing beds.

A new study of the retail habits of Generations Y and Z shows that the different age groups differ when it comes to using computers for online purchases versus shopping at brick-and-mortar stores.

A new GfK survey revelaled that Baby Boomers have been slower to adopt the smartphone as a shopping device. But when it comes to making purchases with a desktop or laptop computer, Boomers registered similar levels to Generation Y (40% and 43% respectively), while Gen Z came in at just 32%.

Kohl's is leveraging the popularity of the Oscars to kick-start the retailer's spring marketing campaigns in true omnichannel style.

The retailer announced that for the first time ever, the company will be the exclusive retail sponsor of the Oscars, which air this month.

Nordstrom is launching a new national marketing campaign withprint, digital and video components as the retailer seeks to improve its connection with younger customers.

Target is rolling Caroline’s Cart out to all of its stores nationwide beginning March 19, the retailer recently announced. The vast majority of Target locations, with the exception of smaller format stores where there are no full-size carts, will have at least one Caroline’s Cart, and many will have more, depending on their guests’ needs, Target said.

Sally Beauty Holdings observed a major milestone recently with the opening of its 5,000th location, but the $3.8 billion Texas-based retailer has even bigger ambitions for more stores and new services as it vies for market share with mass and specialty players.