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Study: Which grocery app do customers prefer?
Consumers are generally willing to use mobile apps to assist with grocery shopping, and there is one retailer whose app is the clear favorite.
According to a new study from Blackhawk Engagement Solutions,’ “How Grocery Shoppers Shop: Changing Trends in Grocery Shopping,” the top used grocery app among U.S. consumers by a wide margin is Amazon (71%). This is followed by grocery store apps (28%), Walmart (26%) and Target (25%). Third-party savings apps are not used much, with use in the low single digits for the grocery channel.

