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Party City extends the celebration online
Party City Holdco Inc. is looking to broaden its e-commerce reach.
The 900-store, vertical operator of the Party City and Halloween City party goods chains is launching a new e-commerce partnership with Staples Inc. Products manufactured and sourced by Party City will be merchandised and sold on Staples.com.
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Tech Bytes: Three Reasons for E-Tailers to go Brick-and-Mortar
While rumors of Amazon launching a chain of physical bookstores seem to be exaggerated, there is no question that pure-play retailers are beginning to make inroads into the brick-and-mortar channel. Over the past couple of years, e-tailers as diverse as Warby Parker, Bonobos and Birchbox have not only opened stores, but committed themselves to expanding in the space.
Here are a few good reasons for virtual enterprises to consider selling items in a “real” environment.
Buy Online, Pickup at Your Store

