Skip to main content

News

  • Pandora mixes old with new in promotional campaign

    Specialty jewelry retailer Pandora found that combining a leading-edge marketing technique with a tried-and-true advertising format paid dividends during the recent holiday season.

    From November 2015 – January 2016, Pandora leveraged the mobile network from location-based marketing provider Outfront Mediato drive traffic to four Miami-area stores. Pandora’s omnichannel approach included nine billboards in Miami, as well as a geo-fencing area that consisted of a five-mile radius around nine local out-of-home assets owned by Outfront Media.

  • Online marketplace Etsy outlines path to profitability

    Etsy’s goal of “reimagining commerce,” is a long-term proposition, which explains why after the company lost money again in the fourth quarter it tempered the news with a rosy three year sales and profit forecast.

  • Golfers spread the word about TaylorMade

    Golf aficionados are notoriously particular about their equipment, and most interested in the recommendations of fellow duffers when making product selections.

    Vertical golf retailer TaylorMade is leveraging the Needle Advocate Marketing Cloud to help bring online customers in contact with brand advocates to provide highly targeted content and information. Advocate Marketing Cloud eases the collaboration process for retailers and advocates.

  • Build-A-Bear adds toy, social media expertise to board

    Build-A-Bear is adding two new board members whose backgrounds should serve the company well as it moves forward with its transformation plan.

    Build-A-Bear announced that Tim Kilpin and Sarah Personette have been appointed to the company’s board of directors.

    Kilpin, 55, will serve as a member of the Audit Committee and as a member of the Compensation and Development Committee. Personette, 36, will serve as a member of the Compensation and Development Committee and as a member of the Nominating and Corporate Governance Committee.

  • Consumer confidence slips in February

    Consumer confidence fell into a slump in February, driven largely by a less optimistic view of business conditions.

    According to the Conference Board, the index currently stands at 92.2, down from 97.8 in January.

  • Record results for Ace Hardware

    Ace CEO John Venhuizen

    Even with one less week in the calendar year, Ace Hardware Corp. ran up its wholesale sales to a record $5.0 billion. Along the way, the Oak Brook, Illinois-based co-op delivered a pre-tax return on equity of 33%.

    “I'm honored to report the third consecutive year of record financial performance for the company," said John Venhuizen, president and CEO.

  • What’s part of a bowling alley doing in Whole Foods?

    Whole Foods Market’s knack for recycling and showcasing local memorabilia is reflected in its just-opened store in Wauwatosa, Wisconsin.

    The 47,500-sq.-ft supermarket features a reclaimed bowling alley wood cladding at the juice bar. (Milwaukee is home to the oldest certified bowling alley in the United States.) A firefly motif is incorporated throughout the space, which was constructed by Chicago-based Novak Construction. (Wauwatosa is named after the Native-American Potawatomi tribe’s word for firefly.)

  • Target is winning back shoppers, especially online

    Brian Cornell says Target's fifth consecutive quarter of traffic growth is evidence that the retailer is making good progress on itsomnichannel capacity improvements.

    For the fourth quarter ended Jan. 30, same-store sales at Target increased 1.9%, driven by traffic growth of 1.3%. This is Target's sixth consecutive quarter of rising same store sales.

X
This ad will auto-close in 10 seconds