News

In theory, the launch of a limited-time, 250-piece Lilly Pulitzer designer collection on Sunday, April 19 should have been a major coup for Target. Instead, it was a major disaster in marketing, CRM, and operations. By now, the story of how consumer demand for Lilly Pulitzer overwhelmed Target’s website and stores has been told many times. Let’s look at three lessons retailers (including Target) can learn from this experience.

Know Your Customer

Seattle – Increases in expenses including fulfillment, marketing and technology helped swing Amazon.com to a net loss of $57 million in the first quarter of fiscal 2015 from net income of $108 million the same quarter a year earlier. Amazon met Wall Street expectations with the loss.

Amazon fared better with net sales, which increased 15% to $22.72 billion from $19.74 billion. In North America, net sales grew 24% to $13.41 billion from $10.08 billion.

Seattle – Net earnings rose 16% to $494.9 million in the second quarter of fiscal 2015 from $427 million a year earlier at Starbucks Corp. Cost of sales grew at a slower pace than extremely strong revenue growth, which helped boost profits.

Starbucks plans to open 1,650 net new stores globally during fiscal 2015. This includes 600 new stores in the Americas, half licensed; 200 new stores in Europe/Middle East/Africa, primarily licensed; and 850 new stores in China/Asia-Pacific, primarily licensed.

Cupertino, Calif. – Tech geeks rejoice: the Apple Watch from Apple Inc. is here. From a retail perspective, the device Apple Inc. calls “our most personal device yet” offers new ways to engage consumers, who are obtaining new ways to stay digitally connected.

Seattle – If access to Amazon.com was not already ubiquitous enough for you, there is a new way to browse and purchase goods on the first major e-commerce platform. Amazon is releasing a new shopping app for the Apple Watch.

West Chester, Pa. - QVC customers can now watch the omnichannel retailer’s content on their Apple Watch. The new QVC for Apple Watch app will sync with and extend the functionality of the QVC app for iPhone.

Milan, Italy – Google Glass may not be dead, after all. According to the Wall Street Journal, global vertical eyewear retailer Luxottica Group is partnering with Google to release a new version of Google Glass in the near future.

London - J Sainsbury PLC is increasing transportation productivity through enhanced accuracy. Sixteen Sainsbury’s depots are using an integrated transport management system from Paragon Software, which integrates Paragon’s planning optimization with wireless communications to enhance the accuracy and execution of each day's complex transport plans.

New Albany, Ohio – Michael Jeffries, former CEO of Abercrombie & Fitch Co., reportedly did not walk away empty-handed when he retired from the company in December 2014. According to the Columbus Business Journal, Jeffries obtained at least $27 million in cash and other benefits.

Framingham, Mass. – Staples Inc. is a making a play to expand its copy and print business. The retailer has purchased Makr, an iOS app that enables people to design and print one-of-a-kind materials, and its parent company Happy; both based in Brooklyn, New York.

Makr is a design and print shop for iOS devices. With Makr, businesses design or upload logos to create custom branding materials such as business cards, t-shirts, or tote bags, and individuals can create items such as holiday cards and wedding invitations.