-
Food Lion debuts ‘How Refreshing’ campaign
A new ad campaign from Food Lion, airing in select markets, promotes the message that the retailer has raised its standards, but not its prices.
The new campaign plays on familiar themes in the grocery industry — convenience, freshness, price and trust — and is designed to support Food Lion’s effort to upgrade the store experience in key markets, where major remodeling and remerchandising efforts have occurred.
-
High-tech caregivers benefits solutions for retailers
Do well by doing good. U.S. businesses are taking this adage attributed to Benjamin Franklin to heart.
It's good business. Happy employees are engaged employees, and that translates into productivity gains and ultimately to happy customers and a better bottom line.

