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Books-A-Million enters self-publishing market
Birmingham, Ala. – Books-A-Million Inc. is entering the self-publishing market, taking on the CreateSpace service from Amazon as well as numerous other self-publishing companies. The retailer has introduced BAM! Publishing DIY, a website where authors can create, edit and publish their own book.
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Tech Guest Viewpoint: Margin-Friendly Promos That Convert
By Melanie Curtin, OpiaTalk
Promotions, discounts, and coupons, oh my! It’s easy to have a love/hate relationship with them. On the one hand, they’re proven to bring in business and boost conversions. On the other, they can cut into margins.
It’s often assumed that the bigger the promotion, the better it will convert. But what if it’s not about the promotion itself? What if it’s more about the delivery?

