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Butler Town Center
Everyone in the Gainesville, Florida, area knows Butler Plaza, the open-air retail center at Archer Road and SW 34th Street. Currently home to more than 1 million sq. ft. of retail and restaurants, it’s where north central Florida residents, 100,000 daytime employees and 75,000 students at the University of Florida and other colleges have filled their basic needs and wants for decades.
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New underground retail center rolls out smart media platform
Fully interactive, cloud-based digital displays help enhance the customer experience and give businesses a boost at TurnStyle, the new retail/dining center at the Columbus Circle subway station in Manhattan.
The installation marks the first retail application of the On Smart Media platform, from Outfront Media. The platform allows retailers and advertising partners to deliver contextual messages in real-time.
