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Study: April sales fall despite traffic boost
San Francisco – Retail sales in several top retail verticals fell despite increased shopper traffic in April 2015. According to a report from Wi-Fi location analytics provider Euclid, early Easter did not cause a drop-off in visits to the store, but consumer caution around spending tax refunds prevented a commensurate sales boost.
Euclid estimates sales growth in the following retail verticals of:
• 1.1% decline year-over-year in general merchandise, apparel, furniture and other (GAFO) retail sales.
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Study: Technology can enhance women’s shopping experience
Seattle - The intersection of technology and retail, online, in-store, apps, mobile, can enhance the shopping experience for women 25-40. According to a new report from Waggener Edstrom, “Romancing the Store: Reconnecting in the Empowered Shopper Era,” when done correctly, tech offerings can be a seamless part of the overall experience and help bolster sales.

