Macy’s omnichannel promotion honors veterans

New York - Macy's will once again run its "American Icons” omnichannel promotion, from May 13 – July 4. The campaign will kick off with #AmericanSelfie, a social media initiative inspiring customers to share photos of what America means to them.



From May 13 to July 4, Macy's is inviting customers to use #AmericanSelfie to share their favorite "selfie" photos that capture the faces, places and things they love on Instagram and Twitter, to show people nationwide what they enjoy most about America. With each use of #AmericanSelfie, Macy's will donate $1, up to $250,000, to Got Your 6, a nonprofit organization for returning service members.



In addition, #AmericanSelfie will be part of Macy's 4th of July fireworks show, telecast nationally on NBC.