News

It’s no secret that in order to create great customer experiences and maximize sales, it’s imperative to have a deep understanding of the motivations that drive your customers’ buying behaviors and preferences. This is true across the entire path to purchase — from advertising to point of sale and beyond. So far, this is “motherhood and apple pie” to any marketer.

New York -- Google made two announcements on Wednesday, both of which will impact retail.

In the first, the search engine giant said that the “buy” buttons it announced earlier this year will be deployed on a test basis in the next few weeks. The feature, called Purchases on Google, will allow consumers to purchase products directly from ads in select promoted mobile search ads.

New York & Company has recruited an Oscar-winning actress and singer to be the new face of its Soho Jeans Collection. 

The retailer has named Jennifer Hudson to appear in an in-store, print, digital and social (#ItJustFits) marketing campaign wearing the New York-designed denim line that is inspired by a downtown Soho attitude. The new Soho Jeans Collection and Jennifer Hudson hit stores on July 22.

eBay is selling its enterprise business as it continues streamline operations in anticipation of its separation from PayPal Holdings Inc. on Friday.

In announcing its second quarter results, eBay said it was selling its eBay Enterprise division, which helps retailers enhance their online presence and e-commerce capabilities, to a consortium led by private equity firm Permira for $925 million.

It may be the middle of summer, but H&M executives have the busy Christmas shopping season on the brain: The retailer has already selected its holiday campaign spokeswoman.

Katy Perry announced on Instagram Thursday that she would appear in the retailer's 2015 holiday campaign.

While the social buzz regarding Amazon Prime Day on Wednesday, July 15, has been not so prime, early reports indicate the event was a success sales-wise.

Staples Inc. has unveiled several enhancements to its e-commerce operations, including new looks for its websites and streamlined checkout features.

The retailer says the refresh of Staples.com features faster performance, a new interface designed for easier navigation and expanded personalization. A leading edge business to business site, the redesigned StaplesAdvantage.com has an updated look and feel with a new homepage dashboard, streamlined browsing and checkout.

Michaels is teaming up with two of the world's biggest names in fine art to sponsor an omnichannel promotion for artists.

Michaels' Art Challenge: A Fine Art Competition will accept images of original artworks in oil or acrylic paint on canvas or watercolor on watercolor paper beginning July 26 and continuing through Aug. 15 at Michaels.com/artchallenge or in Canada at Canada.Michaels.com/artchallenge.

Dollar Tree Inc. has promoted one of its senior executives to be its next chief operating officer.

The company announced that Michael Witynski has been named COO and be responsible for store operations of Dollar Tree bannered stores in the United States, real estate for Dollar Tree bannered stores in the U.S. and all retail operations and real estate in Canada.