News

Lewisville, Texas – Connected consumers are increasingly using a wide variety of channels on their path to purchase. According to new research from Blackhawk Engagement Solutions, the smartphone is the most prevalent Internet device, with 71% of shoppers using one daily.

Smartphone use is followed by laptop, 66%; desktop computer, 50%; and tablet, 43%.

Vancouver, Wash. – Papa Murphy’s Holdings Inc. is minding the store when it comes to marketing. The pizza chain has signed an agreement with marketing execution firm InnerWorkings Inc. to strengthen the impact of its point-of-purchase printed marketing materials and branded merchandise at the its more than 1,400 locations across the U.S.

Bentonville, Ark. – Wal-Mart Stores Inc. is not backing down in its challenge to the upcoming July 15 Amazon “Prime Day” event. One day after reducing the minimum online purchase for free shipping from $50 to $35 and reducing prices on thousands of online items, Wal-Mart is going a step further and guaranteeing it will offer lower prices than Amazon.

Minneapolis – One way Target is trying to make shopping for school supplies hassle-free is with the School List Assist online hub. Currently in beta, School List Assist offers a curated assortment of the most common K-8 supplies on the list. Parents can purchase the school supplies their kids need and then pick them up in store or have them shipped to their homes.

London - Two e-tailers, Amazon.com and Netflix, are the respective number one and two ranked brands in the U.S., according to the mid-year Brand Index from consumer research firm YouGov. Social video platform is the number three brand in the index, meaning the top three is made up of brands that focus on services delivered through the Internet.

New York – Barnes & Noble Inc. will officially spin off its education unit on Aug. 2, 2015. Barnes & Noble shareholders will receive 0.632 shares of Barnes & Noble Education stock for each share of Barnes & Noble stock they hold as of July 27, 2015.

Barnes & Noble Education will function as a separate public company and trade under the symbol BNED on the New York Stock Exchange. Barnes & Noble will continue trading on the NYSE under the symbol BKS.

Grapevine, Texas – GameStop Corp. has completed a very geeky purchase. The video game chain has acquired 86% of outstanding shares of Geeknet Inc. in a tender offer that expired July 13, 2015.

GameStop Corp. purchased about 5.92 million shares for $20 per share in cash, or roughly $11.8 million. The retailer will make payment on July 17, 2015.

Menomonee Falls, Wis. - Kohl’s Corp. has increased the maximum amount of a previously announced cash tender offer for several debt notes coming due between 2017 and 2033 from $60 million to about $737.04 million. The new tender offer is subject to the same terms and conditions made in an original offer to purchase dated June 29, 2015.

Settlement of notes that have been tendered and accepted for purchase by Kohl’s is expected to take place July 17, 2015. The tender offer expires July 27, 2015.
 

Now more than ever, today’s consumers want to be treated as individuals rather than a market. No matter which channel is used to interact with brands, some level of personalization is expected. Whether it’s online, mobile or in a brick-and-mortar store, customers want a shopping experience tailored to their specific needs and preferences.

Birmingham, Ala. -- In a deal that may take it private again, Books-A-Million Inc. has given its OK to a buyout deal from the family of its original owners.

The chain reached an agreement to be acquired by a newly organized entity owned by the Anderson Family, which includes Books-A-Million executive chairman Clyde B. Anderson, for $21 million, or $3.25 a share in cash. (According to the most recent SEC filing, the Anderson family already owns 58.2% of the company).