Staples launches refresh of e-commerce sites

Staples Inc. has unveiledseveral enhancements to its e-commerce operations, including new looks for its websites and streamlined checkout features.

The retailer says the refresh of Staples.com features faster performance, a new interface designed for easier navigation and expanded personalization. A leading edge business to business site, the redesigned StaplesAdvantage.com has an updated look and feel with a new homepage dashboard, streamlined browsing and checkout.

“The new Staples.com will now change the way you browse,” said Faisal Masud, executive vice president of global e-commerce for Staples. “Pages have been de-cluttered of elements that were distracting to the user before. You’ll now see a focus on the features and information that customers care about the most, like reviews, product images and delivery estimates.”

Available to customers by the end of July, the revamped Staples.com will improve checkout, search and the overall end-to-end experience to make for easier navigation and increased customer satisfaction, the company says. Expanded personalization capabilities will ensure businesses are shown more relevant content, product recommendations and offers.

As part of this digital renewal, an enhanced adaptive design provides the best of both worlds with speed and adaptability to any type of device. Staples.com has been optimized for tablets, allowing for full integration with storefronts optimized for mobile commerce, so the customer can start and finish shopping wherever and whenever is convenient for them.

StaplesAdvantage.com, Staples’ B2B site, purpose-built for businesses, is also making easy ordering happen with its complete online redesign for desktop and tablet.

The refresh launches a new dashboard tool with customers’ need-to-know information, including recent orders, order status, shopping lists, and products that may need to be reordered. Time to reorder is based on the frequency that the user purchases the product, doing the work for customers to determine when particular items may be running low and need to be restocked. The dashboard also displays action items including orders that are pending approval, which can be approved in one-click.

“The refreshed look and feel of StaplesAdvantage.com, from the home page to order confirmation, will make it even easier for our larger business customers to shop,” said Masud. “Users will immediately notice an overall improved functionality of the site in their digital shopping experience, allowing them to quickly and efficiently get the products they need to succeed.”

The transformed website provides a more personalized experience, with recommendations tailored to customer’s organizational needs, helping them discover other products they may need, with a more simplified check-out process. With an emphasis on streamlining the customer experience online, browsing is now easier than ever with consolidated categories and the ability to browse by industry. Users can also view recently purchased items and a revamped deals section that highlights the best savings opportunities for their organization.