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Survey: Hispanics rely on phones to make back-to-school choices
Three-quarters of Hispanic shoppers in the U.S. will make back-to-school purchase in stores, but which ones will be strongly influenced by their mobile marketing offers. A survey of 500 Hispanic consumers conducted by mobile ad platform Retale found nine out of 10 saying they’d be using their smartphones to shop and that their dollars would be put toward the best deals. -
PetSmart debuts new store concept heavy on service
PetSmart is looking to get a bigger share of the more than $60 billion Americans spent on their pets last year. The retailer has opened its first-ever PetSmart Pet Spa, in Oceanside, New York. The new store is aimed at offering an enhanced experience and is intended to test out various ideas for consideration within PetSmart’s network of 1,460 plus stores.

